Personalization Isn’t What You Think It Is
This post was originally published on the eConsultancy blog. As marketers, we are all becoming more familiar with personalization as we recognize the need to tailor digital experiences to individual…
It’s Not Ok…
This was originally published by Ted Rubin (one of the kind marketing thought-leaders who gave us a quote for Recommend This!) and I thought it was just too perfect not…
The One Key to Making Social Media Count For Your Business
We all want to use social media more effectively. As business owners or marketers, we understand the value of being able to connect directly with our customers like we've never…
The 9 Characteristics of Every Relationship
At the heart of all business transactions (that includes marketing) is a relationship. It might be love. It might be hate. It might be indifference. And it may only be fleeting.…
2014 CES Wrapup
Well, another year and another CES and, unfortunately, this year wasn't much different than the last: lots of TVs, lots of connected devices (I think LGs 3D TV display when…
Looking Ahead for Marketing 2014: Micro-marketing
If 2013 showed us one thing is that it's traditional marketing, I'll call that "broadcast messaging," is on the decline. Why? Because as marketers have adopted digital into the traditional…
Why marketers need to be not just helpful, but useful
The idea of being helpful, of providing content and resources to prospective and current customers that may not have anything to do with your organization, is a new and radical…
Is Digital Marketing “Lost in Translation”?
This post was originally published on econsultancy.com. The ultimate differentiator for businesses isn't product or brand. It's the one thing that can't be copied or stolen: relationships with customers. Retail…
The One Thing That All Marketing Is About. Period.
This was originally published on the eConsultancy blog where I guest blog from time-to-time. You probably practice a lot of different types of marketing (or you would like to). But what if…
The Digital Relationship Pyramid
This post was originally published on the Limelight Networks Blog as part of my responsibilities as the Sr. Director, Marketing Strategy. Marketing is changing because of digital. It's no longer just about…