What I Learned From My Successful Kickstarter Campaign
So this past weekend, my Kickstarter project to fund the marketing, promotion, and publicity of my debut novel, An Ordinary Magic, successfully funded. That’s right. It was a success! I…
The Last Few Inches of Marketing
A different digital world is on the horizon: one of sensors and beacons ready to pinpoint our location to within a few inches. And marketers are eager to take advantage…
Build Better Business Relationships
In our book Recommend This! Delivering Digital Experiences People Want to Share, Kirby Wadsworth and I posited that all marketing is really about relationships. Let’s pretend for a moment, that…
5 Immutable Laws of Digital Marketing
Is digital marketing really different than any other type of marketing? What’s funny is that’s not quite the right way to look at it. Digital marketing isn’t a type of…
How Potato Salad is Changing our Economy
The recent success of the Potato Salad project on Kickstarter (at the time of this post, it has raised over $15,000 for the project owner to create potato salad) illustrates…
How To Save Digital Marketing
Digital marketing is doomed. Why? Because unlike traditional marketing where there was a finite amount of inventory and price points to keep most people out of the market, digital doesn't…
Statue of Liberty Sunset
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Want To Become a Great Leader? Go Coach Little Kids.
Manager. Leader. Sometimes they are used interchangeably to describe people to which other people report. But they are ultimately very different. Managers are people who do just that: they manage.…
Become a Better Storyteller: Practice the 3 E’s
Secretly, we all want to be better storytellers. Whether you are a writer or a marketer or a cocktail-party crasher, telling stories is something that we all share as human…
Speaking 101: What NOT To Do (and To Do) With PowerPoint
Microsoft PowerPoint. Oh the sighs and eyerolls it can elicit. In fact, according to one speaker through her own PowerPoint presentation featured on Slate, it is the reason for the…