Looking Ahead for Marketing 2014: Micro-marketing
If 2013 showed us one thing is that it's traditional marketing, I'll call that "broadcast messaging," is on the decline. Why? Because as marketers have adopted digital into the traditional…
Why marketers need to be not just helpful, but useful
The idea of being helpful, of providing content and resources to prospective and current customers that may not have anything to do with your organization, is a new and radical…